{
    "id": 9794,
    "date": "2025-04-20T00:38:59",
    "date_gmt": "2025-04-19T22:38:59",
    "guid": {
        "rendered": "https:\/\/distribucionarc.com\/?p=9794"
    },
    "modified": "2025-04-20T00:43:56",
    "modified_gmt": "2025-04-19T22:43:56",
    "slug": "producten-verkopen-in-europese-supermarkten",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/www.distribucionarc.com\/nl\/vender-productos-supermercados-europeos\/",
    "title": {
        "rendered": "Hoe producten in Europese supermarkten te verkopen"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-86214d4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"86214d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e789b34 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"e789b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"\" data-start=\"124\" data-end=\"210\">\ud83d\uded2 Hoe u uw producten kunt laten registreren in grote Europese supermarkten (complete gids)<\/h2><p class=\"\" data-start=\"212\" data-end=\"436\"><strong data-start=\"212\" data-end=\"314\">Heeft u een voedingsproduct en droomt u ervan om het in de schappen van Carrefour, Lidl of E.Leclerc te zien?<\/strong> Distributie via grote ketens lijkt misschien een ver-van-mijn-bed-show, maar met de juiste strategie is het een haalbare kaart.<\/p><p class=\"\" data-start=\"438\" data-end=\"653\">In deze gids leggen we het je uit <strong data-start=\"465\" data-end=\"584\">Stap voor stap hoe u uw producten (snacks, biologisch, gourmet, etc.) kunt aanbieden in de belangrijkste Europese supermarkten<\/strong>wat ze van u nodig hebben, hoe u contact met hen kunt opnemen en welke fouten u moet vermijden.<\/p><hr class=\"\" data-start=\"655\" data-end=\"658\" \/><h3 class=\"\" data-start=\"660\" data-end=\"701\">\u2705 1. Ontmoet de hoofdrolspelers<\/h3><p class=\"\" data-start=\"703\" data-end=\"825\">Europa wordt gedomineerd door grote supermarkten en <strong data-start=\"752\" data-end=\"788\">internationale inkoopgroepen<\/strong>. Hier zijn enkele van de meest relevante:<\/p><div class=\"group pointer-events-none relative flex justify-center *:pointer-events-auto\"><button class=\"hover:bg-token-main-surface-secondary text-token-text-secondary pointer-events-auto rounded-lg px-1 py-1 opacity-0 transition-opacity duration-200 group-focus-within:opacity-100 group-hover:opacity-100\"><\/button><div class=\"tableContainer horzScrollShadows relative\"><table class=\"min-w-full\" data-start=\"827\" data-end=\"1595\"><thead data-start=\"827\" data-end=\"881\"><tr data-start=\"827\" data-end=\"881\"><th data-start=\"827\" data-end=\"851\">Groep of keten<\/th><th data-start=\"851\" data-end=\"858\">Jongen<\/th><th data-start=\"858\" data-end=\"874\">Land \/ Regio<\/th><th data-start=\"874\" data-end=\"881\">Web<\/th><\/tr><\/thead><tbody data-start=\"938\" data-end=\"1595\"><tr data-start=\"938\" data-end=\"1057\"><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"938\" data-end=\"962\">Carrefour<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"962\" data-end=\"978\">Multinationaal<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"978\" data-end=\"1008\">Europa, Latijns-Amerika, Azi\u00eb<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1008\" data-end=\"1057\"><a target=\"_new\" rel=\"noopener\" data-start=\"1010\" data-end=\"1055\">carrefour.com<\/a><\/td><\/tr><tr data-start=\"1058\" data-end=\"1197\"><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1058\" data-end=\"1082\">Lidl \/ Kaufland<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1082\" data-end=\"1098\">Schwarz Groep<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1098\" data-end=\"1118\">Duitsland en Europa<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1118\" data-end=\"1197\"><a class=\"\" href=\"https:\/\/www.lidl.com\" target=\"_new\" rel=\"noopener\" data-start=\"1120\" data-end=\"1152\">lidl.com<\/a> \/ <a class=\"\" href=\"https:\/\/www.kaufland.com\" target=\"_new\" rel=\"noopener\" data-start=\"1155\" data-end=\"1195\">kaufland.com<\/a><\/td><\/tr><tr data-start=\"1198\" data-end=\"1293\"><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1198\" data-end=\"1222\">E.Leclerc<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1222\" data-end=\"1236\">Co\u00f6peratief<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1236\" data-end=\"1254\">Frankrijk en anderen<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1254\" data-end=\"1293\"><a class=\"\" href=\"https:\/\/www.e.leclerc\/\" target=\"_new\" rel=\"noopener\" data-start=\"1256\" data-end=\"1291\">e.leclerc<\/a><\/td><\/tr><tr data-start=\"1294\" data-end=\"1393\"><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1294\" data-end=\"1318\">REWE Groep<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1318\" data-end=\"1332\">Co\u00f6peratief<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1332\" data-end=\"1358\">Duitsland en Centraal-Europa<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1358\" data-end=\"1393\"><a class=\"\" href=\"https:\/\/www.rewe.de\/\" target=\"_new\" rel=\"noopener\" data-start=\"1360\" data-end=\"1391\">rewe.de<\/a><\/td><\/tr><tr data-start=\"1394\" data-end=\"1490\"><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1394\" data-end=\"1418\">Mercadona<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1418\" data-end=\"1436\">Nationale keten<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1436\" data-end=\"1445\">Spanje<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1445\" data-end=\"1490\"><a class=\"\" href=\"https:\/\/www.mercadona.es\/\" target=\"_new\" rel=\"noopener\" data-start=\"1447\" data-end=\"1488\">mercadona.es<\/a><\/td><\/tr><tr data-start=\"1491\" data-end=\"1595\"><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1491\" data-end=\"1523\">Coopernic \/ AgeCore \/ Horizon<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1523\" data-end=\"1542\">Inkoopgroepen<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1542\" data-end=\"1551\">Europa<\/td><td class=\"max-w-[calc(var(--thread-content-max-width)*2\/3)]\" data-start=\"1551\" data-end=\"1595\"><em data-start=\"1553\" data-end=\"1593\">Toegang via de aangesloten ketens<\/em><\/td><\/tr><\/tbody><\/table><\/div><\/div><blockquote data-start=\"1597\" data-end=\"1701\"><p class=\"\" data-start=\"1599\" data-end=\"1701\">\ud83c\udfaf Tip: begin met supermarkten in jouw land of regio waar je eenvoudig kunt bezorgen en opschalen.<\/p><\/blockquote><hr class=\"\" data-start=\"1703\" data-end=\"1706\" \/><h3 class=\"\" data-start=\"1708\" data-end=\"1761\">\ud83d\udd17 2. Gebruik leveranciersformulieren en -portals<\/h3><p class=\"\" data-start=\"1763\" data-end=\"1880\">Ze zijn in veel supermarkten te koop. <strong data-start=\"1796\" data-end=\"1858\">specifieke formulieren of portalen voor nieuwe leveranciers<\/strong>. Hier zijn er een paar:<\/p><ul data-start=\"1882\" data-end=\"2291\"><li class=\"\" data-start=\"1882\" data-end=\"1979\"><p class=\"\" data-start=\"1884\" data-end=\"1979\">\ud83e\uddfe <a target=\"_new\" rel=\"noopener\" data-start=\"1887\" data-end=\"1979\">Contactformulier voor Carrefour-leveranciers<\/a><\/p><\/li><li class=\"\" data-start=\"1980\" data-end=\"2051\"><p class=\"\" data-start=\"1982\" data-end=\"2051\">\ud83e\uddfe <a target=\"_new\" rel=\"noopener\" data-start=\"1985\" data-end=\"2051\">Lidl: \u201cLeverancier worden\u201d<\/a><\/p><\/li><li class=\"\" data-start=\"2052\" data-end=\"2140\"><p class=\"\" data-start=\"2054\" data-end=\"2140\">\ud83e\uddfe <a target=\"_new\" rel=\"noopener\" data-start=\"2057\" data-end=\"2140\">Tesco: Word leverancier<\/a><\/p><\/li><li class=\"\" data-start=\"2141\" data-end=\"2216\"><p class=\"\" data-start=\"2143\" data-end=\"2216\">\ud83e\uddfe <a rel=\"noopener\" data-start=\"2146\" data-end=\"2216\">Mercadona: Contact via e-mail<\/a><\/p><\/li><li class=\"\" data-start=\"2217\" data-end=\"2291\"><p class=\"\" data-start=\"2219\" data-end=\"2291\">\ud83e\uddfe <a target=\"_new\" rel=\"noopener\" data-start=\"2222\" data-end=\"2291\">Biocoop Frankrijk: Word leverancier<\/a><\/p><\/li><\/ul><p class=\"\" data-start=\"2293\" data-end=\"2331\">Vergeet niet om het volgende in uw eerste bericht op te nemen:<\/p><ul data-start=\"2333\" data-end=\"2534\"><li class=\"\" data-start=\"2333\" data-end=\"2371\"><p class=\"\" data-start=\"2335\" data-end=\"2371\">Een korte presentatie van uw bedrijf<\/p><\/li><li class=\"\" data-start=\"2372\" data-end=\"2419\"><p class=\"\" data-start=\"2374\" data-end=\"2419\">Welk product biedt u aan (type, formaat, smaken)<\/p><\/li><li class=\"\" data-start=\"2420\" data-end=\"2459\"><p class=\"\" data-start=\"2422\" data-end=\"2459\">Certificeringen (bio, IFS, BRC, etc.)<\/p><\/li><li class=\"\" data-start=\"2460\" data-end=\"2495\"><p class=\"\" data-start=\"2462\" data-end=\"2495\">Productie- en leveringscapaciteit<\/p><\/li><li class=\"\" data-start=\"2496\" data-end=\"2534\"><p class=\"\" data-start=\"2498\" data-end=\"2534\">Waar u momenteel verkoopt (indien van toepassing)<\/p><\/li><\/ul><hr class=\"\" data-start=\"2536\" data-end=\"2539\" \/><h3 class=\"\" data-start=\"2541\" data-end=\"2592\">\ud83d\udce6 3. Bent u klaar om op grote schaal te produceren?<\/h3><p class=\"\" data-start=\"2594\" data-end=\"2721\">Europese supermarkten <strong data-start=\"2621\" data-end=\"2678\">Ze vereisen consistentie, kwaliteit en grote volumes<\/strong>. Voordat u uw product aanbiedt, vraag uzelf het volgende af:<\/p><ul data-start=\"2723\" data-end=\"2881\"><li class=\"\" data-start=\"2723\" data-end=\"2768\"><p class=\"\" data-start=\"2725\" data-end=\"2768\">Kan ik duizenden eenheden op tijd leveren?<\/p><\/li><li class=\"\" data-start=\"2769\" data-end=\"2828\"><p class=\"\" data-start=\"2771\" data-end=\"2828\">Beschik ik over voldoende machines om de productie te verhogen?<\/p><\/li><li class=\"\" data-start=\"2829\" data-end=\"2881\"><p class=\"\" data-start=\"2831\" data-end=\"2881\">Kan ik indien nodig in meerdere talen labelen?<\/p><\/li><\/ul><p class=\"\" data-start=\"2883\" data-end=\"3071\">\ud83d\udca1In <strong data-start=\"2889\" data-end=\"2909\">ARC-distributie<\/strong> Wij adviseren u gedurende het gehele productieproces. Als u grote bestellingen heeft of uw fabriek moet aanpassen om meer te kunnen produceren, kunnen wij u helpen met machines voor:<\/p><ul data-start=\"3073\" data-end=\"3231\"><li class=\"\" data-start=\"3073\" data-end=\"3130\"><p class=\"\" data-start=\"3075\" data-end=\"3130\">Verwerking (mengers, maalmachines, fileermachines)<\/p><\/li><li class=\"\" data-start=\"3131\" data-end=\"3161\"><p class=\"\" data-start=\"3133\" data-end=\"3161\">Automatische of handmatige verpakking<\/p><\/li><li class=\"\" data-start=\"3162\" data-end=\"3183\"><p class=\"\" data-start=\"3164\" data-end=\"3183\">Etiketteren en wegen<\/p><\/li><li class=\"\" data-start=\"3184\" data-end=\"3231\"><p class=\"\" data-start=\"3186\" data-end=\"3231\">Ingredi\u00ebnten snijden, malen of persen<\/p><\/li><\/ul><p class=\"\" data-start=\"3233\" data-end=\"3333\">\ud83d\udd27 Ontdek hier ons machinepark:<br data-start=\"3269\" data-end=\"3272\" \/>\ud83d\udc49 <a class=\"\" href=\"https:\/\/www.distribucionarc.com\" target=\"_new\" rel=\"noopener\" data-start=\"3275\" data-end=\"3333\">https:\/\/distribucionarc.com<\/a><\/p><hr class=\"\" data-start=\"3335\" data-end=\"3338\" \/><h3 class=\"\" data-start=\"3340\" data-end=\"3397\">\ud83c\udf3f 4. Is uw product biologisch, gastronomisch of ambachtelijk?<\/h3><p class=\"\" data-start=\"3399\" data-end=\"3491\">Perfect! Er zijn veel ketens in Europa <strong data-start=\"3439\" data-end=\"3484\">gespecialiseerd in gedifferentieerde producten<\/strong>, als:<\/p><ul data-start=\"3493\" data-end=\"3657\"><li class=\"\" data-start=\"3493\" data-end=\"3529\"><p class=\"\" data-start=\"3495\" data-end=\"3529\"><a class=\"\" href=\"https:\/\/www.biocoop.fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"3495\" data-end=\"3529\">Bioco\u00f6peratie<\/a><\/p><\/li><li class=\"\" data-start=\"3530\" data-end=\"3581\"><p class=\"\" data-start=\"3532\" data-end=\"3581\"><a class=\"\" href=\"https:\/\/www.denns-biomarkt.de\/\" target=\"_new\" rel=\"noopener\" data-start=\"3532\" data-end=\"3581\">Denn&#039;s Biomarkt<\/a><\/p><\/li><li class=\"\" data-start=\"3582\" data-end=\"3620\"><p class=\"\" data-start=\"3584\" data-end=\"3620\"><a class=\"\" href=\"https:\/\/www.naturasi.it\/\" target=\"_new\" rel=\"noopener\" data-start=\"3584\" data-end=\"3620\">NaturaS\u00ec<\/a><\/p><\/li><li class=\"\" data-start=\"3621\" data-end=\"3657\"><p class=\"\" data-start=\"3623\" data-end=\"3657\"><a class=\"\" href=\"https:\/\/www.veritas.es\/\" target=\"_new\" rel=\"noopener\" data-start=\"3623\" data-end=\"3657\">Veritas<\/a><\/p><\/li><\/ul><p class=\"\" data-start=\"3659\" data-end=\"3831\">Deze winkels zijn op zoek naar <strong data-start=\"3680\" data-end=\"3716\">gecertificeerde biologische producten<\/strong> met geschiedenis, lokale herkomst of duurzame verpakking. Het kan makkelijker zijn om contact met hen op te nemen dan rechtstreeks naar de giganten te gaan.<\/p><hr class=\"\" data-start=\"3833\" data-end=\"3836\" \/><h3 class=\"\" data-start=\"3838\" data-end=\"3885\">\ud83e\udd1d 5. Neem deel aan beurzen en B2B-platforms<\/h3><p class=\"\" data-start=\"3887\" data-end=\"4023\">Bijwonen <strong data-start=\"3897\" data-end=\"3920\">voedselbeurzen<\/strong> of door u te registreren op professionele platformen komt u rechtstreeks in contact met kopers. Enkele opties:<\/p><ul data-start=\"4025\" data-end=\"4326\"><li class=\"\" data-start=\"4025\" data-end=\"4070\"><p class=\"\" data-start=\"4027\" data-end=\"4070\">\ud83c\udf0d <a class=\"\" href=\"https:\/\/www.sialparis.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"4030\" data-end=\"4070\">SIAL Parijs<\/a><\/p><\/li><li class=\"\" data-start=\"4071\" data-end=\"4117\"><p class=\"\" data-start=\"4073\" data-end=\"4117\">\ud83c\udde9\ud83c\uddea <a class=\"\" href=\"https:\/\/www.anuga.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"4078\" data-end=\"4117\">Anuga Keulen<\/a><\/p><\/li><li class=\"\" data-start=\"4118\" data-end=\"4178\"><p class=\"\" data-start=\"4120\" data-end=\"4178\">\ud83c\udf31 <a class=\"\" href=\"https:\/\/www.biofach.de\/\" target=\"_new\" rel=\"noopener\" data-start=\"4123\" data-end=\"4178\">Biofach Neurenberg (biologisch)<\/a><\/p><\/li><li class=\"\" data-start=\"4179\" data-end=\"4241\"><p class=\"\" data-start=\"4181\" data-end=\"4241\">\ud83e\udd1d <a class=\"\" href=\"https:\/\/www.plmainternational.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"4184\" data-end=\"4241\">PLMA (wit label)<\/a><\/p><\/li><li class=\"\" data-start=\"4242\" data-end=\"4285\"><p class=\"\" data-start=\"4244\" data-end=\"4285\">\ud83d\udcbb <a class=\"\" href=\"https:\/\/www.needl.co\/\" target=\"_new\" rel=\"noopener\" data-start=\"4247\" data-end=\"4285\">Wabel \/ Needlel<\/a><\/p><\/li><li class=\"\" data-start=\"4286\" data-end=\"4326\"><p class=\"\" data-start=\"4288\" data-end=\"4326\">\ud83d\udce6 <a class=\"\" href=\"https:\/\/www.rangeme.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"4291\" data-end=\"4326\">BereikMe<\/a><\/p><\/li><\/ul><hr class=\"\" data-start=\"4328\" data-end=\"4331\" \/><h3 class=\"\" data-start=\"4333\" data-end=\"4380\">\u274c 6. Veelvoorkomende fouten bij het aanbieden van uw product<\/h3><ul data-start=\"4382\" data-end=\"4661\"><li class=\"\" data-start=\"4382\" data-end=\"4454\"><p class=\"\" data-start=\"4384\" data-end=\"4454\">Het niet opstellen van een professioneel dossier (foto&#039;s, technische fiche, certificaten)<\/p><\/li><li class=\"\" data-start=\"4455\" data-end=\"4501\"><p class=\"\" data-start=\"4457\" data-end=\"4501\">Geen prijzen klaar hebben voor grote schaal<\/p><\/li><li class=\"\" data-start=\"4502\" data-end=\"4561\"><p class=\"\" data-start=\"4504\" data-end=\"4561\">Aanbieden zonder de koper van de juiste categorie te kennen<\/p><\/li><li class=\"\" data-start=\"4562\" data-end=\"4613\"><p class=\"\" data-start=\"4564\" data-end=\"4613\">Aanwezig zijn zonder het assortiment van de supermarkt te kennen<\/p><\/li><li class=\"\" data-start=\"4614\" data-end=\"4661\"><p class=\"\" data-start=\"4616\" data-end=\"4661\">Het niet hebben van verpakkingen die aan de Europese normen voldoen<\/p><\/li><\/ul><hr class=\"\" data-start=\"4663\" data-end=\"4666\" \/><h3 class=\"\" data-start=\"4668\" data-end=\"4685\">\ud83d\udcac Conclusie<\/h3><p class=\"\" data-start=\"4687\" data-end=\"4819\">Het is niet onmogelijk om een Europese supermarkt te betreden. Het vereist strategie, voorbereiding en <strong data-start=\"4773\" data-end=\"4818\">een kwaliteitsproduct dat klaar is om op te schalen<\/strong>.<\/p><p class=\"\" data-start=\"4821\" data-end=\"4998\">Van <strong data-start=\"4827\" data-end=\"4847\">ARC-distributie<\/strong> Wij ondersteunen u zodat u, als u een grote distributiekans krijgt, <strong data-start=\"4918\" data-end=\"4997\">U beschikt over alle benodigde machines om aan de vereiste volumes te voldoen<\/strong>.<\/p><p class=\"\" data-start=\"5000\" data-end=\"5168\">\ud83d\udce9 Heb jij een voedingsproduct dat ver kan reiken? Neem contact met ons op als u hulp nodig heeft bij het opschalen van uw productie:<br data-start=\"5109\" data-end=\"5112\" \/>\ud83d\udc49 <a class=\"\" href=\"https:\/\/www.distribucionarc.com\/contacto\/\" target=\"_new\" rel=\"noopener\" data-start=\"5115\" data-end=\"5168\">Neem contact op met ARC<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>",
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        "rendered": "<p>\ud83d\uded2 Hoe u uw producten in grote Europese supermarkten kunt plaatsen (Complete gids) Heeft u een voedingsproduct en droomt u ervan om het te zien?<\/p>",
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